Partners: City of Cheyenne, Laramie County
Downtown Planters - The DDA pays to plant and maintain more than 170 planters in the DDA district. The total projected DDA financial investment in the planter program of $38,000.
Banners - As part of the downtown marketing campaign, the DDA created attractive banners to be hung from downtown light poles adding vibrancy and a unique visual identity to the district.
Clean and Safe Crew - The DDA and City each fund a portion of the Clean & Safe program to improve the visual appearance of Downtown. A full-time crew is employed year ‘round and with one additional employee for the summer months. The work force is on duty six days a week performing tasks such as picking up trash from the sidewalks, alleys and designated parking lots, maintenance of the parking garage and Depot Square Plaza, keeping the public trash receptacles and furniture clean and free of graffiti, snow removal at intersections and power washing sidewalks. The work force has also been trained in community safety and about local attractions, allowing them to serve as “ambassadors” for the district. The Cheyenne DDA budgets approximately $110,000 for the Clean and Safe program each year.
Trash cans and Benches - The DDA provides funding to purchase new trash cans and new benches for downtown sidewalks. It is the DDA’s hope to annually purchase additional trash cans and benches in a gradual manner. The Clean and Safe crew provides support for trash removal.
Holiday Décor - The DDA purchased the large holiday lighting displays seen in the Depot Plaza and around the parking structure during the holiday season. Each year, the DDA purchases replacement bulbs and additional decorations to keep the downtown holiday season aglow.
Partners: City of Cheyenne, Laramie County County, Greater Cheyenne Chamber of Commerce, Visit Cheyenne, Cheyenne LEADs, etc., potential and current developers, realtors and businesses.
Major Projects - The DDA often partners with City and State government to assist in developing major projects such as the Union Pacific Depot, Parking Garage, Depot Plaza, skywalk, downtown restrooms, the 15th St. parking lot, and various road and utility projects. The DDA works with the City of Cheyenne to explore possible grant funding for downtown improvements.
Business Recruitment and Investor Marketing - The DDA is working to attract new development and industry to the downtown district. A Downtown Business and Investor Recruitment package is being updated to be used to actively seek qualified local, regional and national investors and businesses. Additionally, the DDA offers valuable market data, a list of available properties and other tools for site selectors, developers and individuals considering downtown Cheyenne as a location for a new business under Available Properties on the home page.
Parking - The DDA continues to lease 126 spaces in the Downtown Parking Garage to offer to downtown businesses at a discount. The DDA pay $52,920 per year for these leased spaces. If you are interested in obtaining a discounted parking permit, contact the DDA office at 307-433-9730. The subsidized parking is an economic development tool used to attract new investors to downtown and for existing downtown businesses and property owners (new users only) to encourage downtown employees who do not currently use the structure to do so. A new parking lot at Warren and 17th Street helps to alleviate the parking pressure due to the success of many businesses between Central and Warren Avenues. The DDA continues to develop parking strategies for downtown.
Downtown Cheyenne Mercantile Association (DCMA) - The DCMA is an autonomous membership organization, which the Cheyenne DDA partially funds, to support the needs and interests of the business community throughout the downtown area.
Vacancy List - The DDA communicates with property owners and real estate agents to maintain a list of downtown vacancies to use in recruiting downtown businesses. The DDA website allows property owners and realtors to post information about available downtown properties for sale or lease. See form under Available Properties on the home page.
Business Support - The DDA funds and provides administrative support for the Downtown Cheyenne Merchants' Association, funds a Holiday Ad Grant Program, administers the Boots Walker advertising program and is generally available to assist businesses when asked.
Partners: Visit Cheyenne, Cheyenne LEADS, Cheyenne Depot Museum, Greater Cheyenne Chamber of Commerce and the City of Cheyenne
Property Owner Communications - In an effort to increase communications with our property owners, the DDA has instituted a number of initiatives to achieve this goal. A phone survey is being conducted to solicit information from property owners on the DDA, downtown issues, current needs and future economic development activities. Property owner meetings are scheduled for March. The staff is also visiting downtown businesses and property owners.
Downtown Events - One of the goals of the DDA is to “activate” Downtown Cheyenne and to have area residents reconnect to downtown Cheyenne - to ensure that we provide numerous activities that will drive traffic to our downtown. To that end, the DDA partnered with the Cheyenne Depot Museum, City of Cheyenne, Wyoming Tribune-Eagle and many other organizations to sponsor downtown events held in the Depot Square Plaza and other district venues.
Advertising - The DDA actively markets the downtown area locally, regionally and nationally through its consumer advertising. We promote local events and holiday promotions through our local and regional advertisements and often partner with other organizations to cooperative advertising in national publications.
Downtown Directories and Brochures - A Downtown Shoppers Guide lists the retailers and restaurants within the DDA district are listed. We also produce the popular “Downtown Historic Walking Tour” brochure.
Public and Media Relations - The DDA serves as the media liaison for the downtown district and promotes possible stories whenever possible. We have budgeted to participate with Visit Cheyenne, the Greater Cheyenne Chamber of Commerce, City of Cheyenne and Cheyenne LEADS to promote the positive attributes of Cheyenne to increase our exposure nationally and regionally. The DDA also markets Downtown Cheyenne as a destination for visitors in Cheyenne and Front Range media. The Boots Walker marketing program was recently awarded the Award of Distinction from the International Downtown Association.
Partners: City of Cheyenne, Laramie County, State of Wyoming, property and business owners.
Streetscape Improvements - In recent years, the DDA has partnered with local, county and state government to make streetscape improvements on 15th Street, Lincolnway, Capitol Avenue, Central Avenue, Carey Avenue, the improvements to the South Greeley Highway viaduct and at intersections along Pioneer Avenues.
Capital Improvement Grants and Architectural Assistance - The DDA partners with downtown property and business owners to provide financial assistance for property improvements to the outside of buildings. The Capital Improvement Grant (CIG) program partially funds enhancements such as streetscape improvements, curb and gutter, sidewalks, and signage and awnings. In addition, the DDA provides architectural assistance to downtown property owners for the use of an approved architect of up to 8 hrs ($80/hr.).
Downtown Design Review - The DDA has suggested Downtown Design Guidelines. Applications for CIG grants are typically limited to projects that comply with the Design Guidelines. The Committee also works with public entities to encourage the usage of Streetscape elements in Downtown projects.
Streetscape Maintenance - The DDA partners with the City of Cheyenne to replace curbs and sidewalks in downtown. Many of the brick paver bands in the downtown streetscape designs were replaced with stamped concrete for durability. The DDA pays to subsidize the cost incurred by the City of Cheyenne for this project and will continue to replace the bricks over the next few years.
Depot Plaza Improvements - The DDA maintains its commitment to what has become the “living room” of Cheyenne’s Downtown, the Depot Plaza. The DDA has contributed to plaza improvements including sound equipment, picnic tables and the large striped event and performance tents on the plaza.